Talk About Local at the Arts Marketing Association #amaconf

During today and tomorrow, I shall be at the Arts Marketing Association annual conference in Bristol.

The event takes as its theme ‘the people previously known as the audience’ marking an evolution in communication, technology and publishing which has impacted upon many sectors including the arts.

It promises an interesting keynote on that topic by Ben Cameron of the Doris Duke Foundation who supervises a $13 million grants program aimed at the theatre, contemporary dance, jazz and presenting fields. Grants there happen in three main areas: commissioning and distribution of new works; building strong arts organisations; and supporting national arts organisations.

At 11.30 on each of these days, talk about local is holding a workshop about how local publishers and art organisations can work together called the hyperlocal opportunity – if you’re attending, I look forward to seeing you there. You can follow the conference via the hashtag #amaconf.

I’ve posted the links below as a quick reference point to recap on some of those mentioned tools mentioned during the session.

Sites to find your nearest hyperlocal publishers

• Openly Local: http://openlylocal.com/hyperlocal_sites
• Community Journalism centre: http://www.communityjournalism.co.uk/find-a-hyperlocal
• Hyperlocal UK heatmap: http://hyperlocal.uk

Tools to help set up a listening post

• Google advanced search: http://www.google.com/advanced_search
• Twitter advanced search: https://twitter.com/search-advanced
• Flickr advanced search: https://www.flickr.com/search/advanced
• Instagram http://iconosquare.com/instagram-search-tool
• youTube help guides.

Research and further information

• UK Hyperlocal Community News – Recent findings from a survey of practitioners http://hyperlocalsurvey.wordpress.com.
• Culturehive resources about hyperlocal journalism and cultural organisations.