So you are writing Hyperlocal, now you need to promote your site.
You use Feedburner, yes?
You don’t? Well you really should. WordPress has a very good RSS feed built in and you can get people to subscribe to your site by adding the subscription widget, but Feedburner does all of this and more.
Feedburner is part of the Google suite of tools and can help with your search ranking if you use it. It is packed with features you can customise the E-mail that is produces, you can add your Flickr images to it, it supports Google Ads, it gives you decent stats as well, you name it you can pretty much do it.
To get started go to feedburner.com, if you have a Google account for mail then you can sign in with this. If you don’t have a Google account then you should think about getting one, there are so many tool provided by Google now it doesn’t make sense not to get one.
Once you have signed in with your account you can follow the step by step instructions to get started. If you want to read up before you start there is a simple set up guide for Feedburner & WordPress.com sites here.