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Promoting Your Hyperlocal Site With FeedBurner

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So you are writing Hyperlocal, now you need to promote your site.

You use Feedburner, yes?

You don’t? Well you really should. WordPress has a very good RSS feed built in and you can get people to subscribe to your site by adding the subscription widget, but Feedburner does all of this and more.

Feedburner is part of the Google suite of tools and can help with your search ranking if you use it. It is packed with features you can customise the E-mail that is produces, you can add your Flickr images to it, it supports Google Ads, it gives you decent stats as well, you name it you can pretty much do it.

To get started go to feedburner.com, if you have a Google account for mail then you can sign in with this. If you don’t have a Google account then you should think about getting one, there are so many tool provided by Google now it doesn’t make sense not to get one.

Once you have signed in with your account you can follow the step by step instructions to get started. If you want to read up before you start there is a simple set up guide for Feedburner & WordPress.com sites here.

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Mike Rawlins

I look after the technical side of things at Talk About Local.
Away from Talk About Local I take photos, fly my quadcopter and walk my two Beagles.
If I'm not doing any of the above then you'll find me volunteering at my local RNLI station as a press officer.
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  1. Feedburner is a great little tool. One of the best bits I like about it is it will automatically tweet your feed (once you told it which accounts you use).

    Another nice thing that feedburner does is give your users the option to subscribe to a daily email of your latest posts.

    More great things to say about feedburner? Yep, it has statistics to, so you know how many people click links from the emails sent out, how many people click the links via the rss feed.

    You can also intersperse google ads straight into your feed giving you another line of revenue.