The latest OFCOM data is out on news consumption in the UK. On a quick look local independent web news is a small part of the market at 3% but punching vastly above its weight when one considers the hundreds of millions, even billions of pounds being spent by traditional media companies and the BBC.
William Perrin
Founder of Talk About Local, Trustee of the Indigo Trust, member of UK Government transparency panels, former Policy Advisor to UK Prime Minister, former Cabinet Office senior civil servant.Open data do-er, Kings Cross London blogger. Loves countryside. Two kids, not enough sleep.
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I’d be interested to know where a hyperlocal FB page comes in these figures – it’s not an app or a website, but is social media. I’m not suggesting that hyperlocal FB pages are all of that 16% shown there, as that will also account for council and mainstream media who are on FB, but I think a lot of people are increasingly quick and easy with following local FB pages, even if citizen-led, as opposed to using those same hyperlocal’s actual website.