Monocle's 'Rebrand Britainnia' map

Many thanks to Created in Birmingham for highlighting the above map from the ‘Rebrand Britainnia’ feature in the latest edition of Monocle magazine.  Given that the general premise of the piece is that ‘Great Britain hasn’t seemed quite so great in recent years’, some of the declarations are a bit brutal. From the pointer to the Midlands stating ‘failing towns should be abandoned’ to the West Country as ‘small business terrain’ to Belfast as ‘HQ for national apprentice scheme’, the picture it paints is not terribly pretty. How is your neck of the woods portrayed, and is the judgement a fair one?