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Local web use data – one in ten use local websites or apps at least weekly – OFCOM internet citizens #hyperlocal

27th November 2014 by William Perrin

Handy round up from OFCOM of a range of internet statistics including local news

One in ten say they use local community websites or apps at least weekly (7% in 2013) (page 50).

Overall number of sites on Openly Local down, mainly due to Local People network dying slowly.  OFCOM also give good prominence to the excellent work of Andy Williams, Dave Harte et al throughout – Talk About Local has greatly enjoyed being part of the Creative Citizens research consortium.

According to Ofcom’s news survey research, half (51%) of UK adults say they use an online  source for local news and information at least monthly, with almost two in five (39%) doing  this at least weekly. This compares to 47% and 36% respectively in 2013. While TV is most likely to be nominated as the most important local source (40% in 2014, 29% in 2013) one in five (19%) of regular local news users in 2014 nominated ‘any online source’ as their most important type of local media (17% in 2013)16. Blogging websites are visited by over half the internet population and survey research finds that almost a quarter say that they comment on blogs17. (from press email)

It’s a long document and I have clipped out and attached here the five or so pages that directly relate to local web media ofcom internet citizens local web media. Coming soon will be the final report for Carnegie UK Trust on their Neighborhood News project.

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William Perrin
Founder of Talk About Local, Trustee of the Indigo Trust, Tinder Foundation, 360Giving, co-founder Connect8, former member of UK Government transparency panels, former Policy Advisor to UK Prime Minister, former Cabinet Office senior civil servant.Open data do-er, Kings Cross London blogger. Loves countryside. Two small children.
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Filed Under: Blog Tagged With: creative citizens, ofcom, statistics

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