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Want to sell advertising on your hyperlocal site?

13th July 2011 by William Perrin

In general at Talk About Local we work with volunteer run sites.  We try not to get involved in the hyperlocal business model debate. Other than to observe that if you want to run a business online your revenues in general need to exceed your costs.  We also pass on different approaches we have seen. Some people do want to raise some revenue to cover cash costs.  This is a new game for many – neither local ad rates nor an ad delivery method have been established.  It’s great to see new models like Addiply specifically targeted at local sites who want more control (Addiply has recently raised significant investment).

Jason Mawer of Oxbury Media has got in touch.

‘Oxbury Media Services provides a link between national brands and the hyper local media. We broker advertising on behalf of our clients…’

Jason has been approached by Groupon seeking to buy space on local websites across the country.  Jason says they are prepared to be  flexible and innovative in both payment and delivery method to secure inventory.  This is the first time I have come across a systematic approach to hyperlocal web advertising in the UK, but then i haven’t done any commercial work.  If you have a local site and are interested in a Groupon ad contact Jason on jason@oxburymedia.co.uk

Let us know how you get on.

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William Perrin
Founder of Talk About Local, Trustee of the Indigo Trust, Tinder Foundation, 360Giving, co-founder Connect8, former member of UK Government transparency panels, former Policy Advisor to UK Prime Minister, former Cabinet Office senior civil servant.Open data do-er, Kings Cross London blogger. Loves countryside. Two small children.
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Filed Under: Blog Tagged With: advertising, business model

Reader Interactions

Comments

  1. Ray Duffill says

    14th July 2011 at 9:46 am

    Unfortunately this is something that wordpress.com websites will be unlikely to take any advantage of.

    You can only run adds if wordpress.ORG is installed. See http://en.support.wordpress.com/advertising/

  2. Guy says

    13th August 2011 at 11:14 am

    Thanks for the tip: we’re running some Groupon ads on bitternepark.info / portswood.info as a result of this now, in association with Oxbury. We’ll see how it goes.

  3. Guy says

    19th October 2011 at 6:49 pm

    Feel obliged to share that this hasn’t worked out for us: having spent time discussing all this and creating relevant ‘zones’ and ‘modules’ in the software I use, and started running the campaign to the tune of a few thousand impressions, was asked to postpone due to tech issues apparently at Groupon’s end. Since then, haven’t been able to get any response from Oxbury. 🙁
    Yes we’re small, and yes there’s perhaps scope to build a network of hyperlocals for ads, but this one hasn’t worked for me this time round.
    Thanks

  4. William Perrin says

    24th October 2011 at 11:02 am

    Guy – so sorry you haven’t had a response from Oxbury Media. Have mailed Jason Mawer to work out where he is but he hasn’t got back to me yet.

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