I was presenting at the BBC College of Journalism this morning on collaboration between traditional media and local web media at the #BBCScc12 event. I listed some tips for media organisations looking to work systematically with volunteer-run local web sites, based on the work Talk About Local did with Trinity Mirror. If your company wants some help to engage with local bloggers or web publishers drop us a line at hello@talkaboutlocal.org
Here is that list:
Local bloggers are often skilled volunteers, deeply rooted in their community who are motivated by different things and face different pressures to paid staff. Normal management and commercial techniques unlikely to be effective.
Be nice, show humility especially if their coverage is better than yours
Time is a volunteers most precious resource respect that above all else
– keep processes light and simpleRecognition, respect, acknowledgement important to any volunteer:
– Byline and attribute properly – link, link, link, link
– Treat their content with respect on your siteAdd value to the local blogger where they need it or they are curious
– time – help to follow up stories using your 9-5 capacity and brand
– in kind – say, access to photo archive
– ask them how you can helpRecognise altruistic motivation of the volunteer – offer to make contribution to local civic good cause – eg childrens charity
William Perrin
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