Facebook has huge potential in the hyperlocal space – i would love to be able to run a good hyperlocal asset in Facebook – people and their personal networks are deeply connected to place. Facebook Places remains though a mysterious product. And Pages don’t quite give enough control to the administrator. Rosa at Facebook contact mailed me some new changes to pages that seem to be a step in the right direction – inparticular letting you log in and browse as your page identity – so a page ‘Yorkshire’ could leave a comment on a page ‘Lancashire’ saying ‘you suck’ or something. Let’s see when they are up and running. In the meantime we have plenty of resources at Talk About Local to help you set up a conventional site. Facebook email follows:
Today we are excited to introduce upgrades to Facebook Pages that will enable admins to better manage communication, express their presence and increase engagement.
Page admins will have four weeks to transition their Pages to the new format. Attached is a transition guide walks through the process. There is also a site-tour for all Admins that will walk them through the new changes when they log into their Pages. Once the Page has been upgraded to the new version, there is no way to revert back to the old design.
Below is a brief summary of the key changes to Pages.
Summary of Key Changes:
• Left-nav formatting: Tabs are moving to the left just like on the new profile. We are migrating the “blurb box†to the Page’s Info tab. Profile pictures will change dimensions from 200×600 to 180×540.
• Most Recently published photos: This new feature will live at the top of the Page and display the five most recently-published photos on top of the Wall. If you look at the Safety Page, you’ll see we’ve put photos of the SAB member orgs in this space.
• Use Facebook As Your Page: Admins will now have the ability to Like and comment on other Pages (as their Page) and receive Page notifications. In addition they can view a ‘Pages I Like’ News Feed for their Page.
• Interact With Your Page as an Admin: People can now also interact with their Page as an admin and not as their Page.
• Smart “Everyone†Wall filter: Pages now have two Wall filters for users: Posts by Page and a new Everyone filter, providing a new way for people to see the most interesting stories first. As an admin, there will be additional filters for viewing posts on your page, including Most Recent and Hidden Posts.
• Email notifications: Admins can now choose to receive notifications when users post or comment on their Page.
• Featured Pages & Admins: Choose to feature the other Pages liked or specific admins of the Page in the left-navigation.
• Ability to Change Page Category: Admins can now change the category of their page.
• iframe Tabs Now Enabled: We will now support iframe based tabs in order to provide developers with more flexibility and the ability to use standard web technology including Social Plugins, Facebook Login, and the Graph API.
We are excited about the new opportunities these features will offer Page admins to better communicate with their fans, express their brand and make their Page more relevant to their audience.
There’s a handy walkthrough at Sitepoint and at PCWorld.
William Perrin
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The Hedon Blog Facebook Page is one of the biggest referrers of trafic to the main site. I attempted to set up a HU12 Forum once without much success – but actually my Forum IS Facebook.
Building where people are is easier than enticing them to something new.