Matt over at hyperlocal blogger has made an interesting post about what makes a good local blogger. He stresses the need for decent interesting content, rather than opinion. This chimes well with me – in kings cross we generally try to keep opinion to a minimum, except where big local campaigns are running. We don’t have editorial rules per se, rather we do it by feel. In a physicial community people are more interested in the facts and news than they are what you think about it. You need as well though a good broad human network on the ground both to feed you information and to spread the word about the site – this is vital and something bloggers often miss. A network of folk who never leave their screens isn’t much use.

william perrin

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