Tag Archive for parwich.org

Drimnagh is Good – a great illustration of the power of Google

Hyperlocal sites across the British Isles are using their Google juice to help define the area in the face of a bad reputation in the traditional media.  When people want to find out about an area they search for it online – they don’t pick up the Radio Times or turn on the news.  Hyperlocal sites quickly rise up Google and often do better in search than TV and print media – allowing people who live in an area to define it to the world, not salacious commentators…

Drimnagh is Good telling positive local stories

Drimnagh is Good telling positive local stories

Today I came across the post Drimnagh featured on TV3 documentary for all the wrong reasons by Pauline Sargent on Drimnagh is Good.  The Herald.ie article the post quotes and the comments left in response to it express frustration that yet again Drimnagh and Crumlin were being linked to drugs and crime and generally  portrayed in a very negative light by the traditional media.  Brian comments that:

Drimnagh/Crumlin, in my opinion, is now going through a…process of “stereotyping” by the media. Don’t let them win; use all the resources at your disposal to fight back! Show them that the decent people of Drimnagh/Crumlin have no truck with the criminal scum who drag the name of your community through the mud!

These days, one of the best ways to ‘fight back’ against negative stereotyping of an area is to do what Pauline Sargent has done for Drimnagh – create and develop a simple hyperlocal website that presents a more balanced picture to the world and watch it rise up the Google rankings.

drimnagh - Google Search

When someone wants to find out a bit more than they know about a subject or area (like Drimnagh), they don’t go to TV3, they Google it.  Above are the results for a clean Google search for ‘Drimnagh’.  Drimnagh is Good, a positive voice that celebrates the area, comes fifth – no mean feat considering it’s just eight months old.

Taking a closer look, I can see it comes underneath the Wikipedia entry (in which Drimnagh is Good is listed under External Links), the local church site drimnaghparish.com and then it’s a Google Map of Drimnagh and the dublin.ie Neighbourhoods Page, both of which are obviously not ‘of Drimnagh’.  Quickly scanning the Google results, Drimnagh is Good seems to be the first website that appears that’s from and about the Drimnagh area.

So although Pauline is understandably frustrated when things like the TV3 gangs documentary come out, by taking hold of the online presence of Drimnagh and portraying it in a completely different way (highlighting the positive and celebrating it) she is making a massive difference to how Drimnagh is perceived. Pauline has created a website that essentially defines Drimnagh online and will be many people’s first introduction to the area.

digbeth - Google Search

I found this to be an unexpected by-product of Digbeth is Good, a community site I manage for my neck of the woods in Birmingham.  As I saw it creep up the Google rankings and spoke to more people who’d found me and the website that way, I realised I could use it to show what makes Digbeth brilliant to the outside world and hopefully entice a few more people into the area.

Many other hyperlocal websites such as Parwich.org, Kings Cross Environments, Bournville Village and the brilliantly titled Birmingham it’s Not Sh*t have similarly high Google rankings for searches of their areas and the power of influence over external perceptions that comes with that. That Birmingham it’s Not Sh*t have harnessed this for the UK’s second largest city is particularly impressive.

Of course, these independent voices of an area that emerge online like this are not always overwhealmingly positive and can  have the opposite effect to the likes of Drimnagh is Good, painting a bleak picture to newcomers.  I’ve never visited Corby and after watching Graham Williams’ brilliant yet brutal film ‘Corby, Welcome to Hell‘ (which comes third in a YouTube search) I’m really not sure I want to.

How to fully realise the potential of the power that independent websites gain to define their areas online when they Google up well like this I’m not sure, but that power is there for the taking.

Ten Questions: Sean Brady of Formby First

Sean Brady

Sean Brady

Sean Brady started Formby First in May 2007 to report on his activities as a locally elected Parish Councillor for the Merseyside coastal town, which is a popular tourist spot.  Since then he has developed the website to ‘write occasional stories about Formby as a place’.  In July 2009 Sean created formbyfirst.info – ‘a free resource for any individual Formby resident or organisation or group in Formby’.

Sean Brady is the third hyperlocal website manager to answer Ten Questions. I strongly suggest you also check out Paul Bradshaw’s ‘Hyperlocal Voices’ at Online Journalism – a series of in-depth interviews with leading local bloggers who so far include Mike Atkinson of Parwich.org, Lisa Reeves of Alderley Edge and Jon Bounds of Birmingham it’s Not Shit.

What made you start Formby First?

I ought to point out that from the outset I was ‘on the internet’ before the use of web browsers. I then became involved from the very early 1990′s with a range of European University based projects developing ‘Learning Environments’. I was therefore not a rookie.  I began my first blog using Google’s Blogger and reported on my activities as a local Parish Councillor, at that time I was the Chair of an association of 10 parish Councils and sat as a member on the Local Strategic Partnership (LSP). When I retired from work I was keen to explore my relationship with the landscape, the place and the people where I live.

I am still a local Parish Council and also Chair of ‘The Formby Partnership’. My function is to represent my local community hence my choice of the name – FormbyFirst. The web site is predominantly there to give an account of my activities as a Councillor, but increasingly more items feature the ’story of place’

What do you feel the key local issues are for your community and how have you used your website to address these?

Formby is a popular coastal venue for neighbouring Merseyside and the North West, red squirrels, clean extensive sand dunes, beaches and pine woods draw in huge numbers of visitors. The scale and impact of these visitors is an issue. Formby is a dormitory town with an ageing population and this raises issues for the role and nature of ’community’. Climate Change, Peak Oil and Food Security are long-term issues that need attention.

What has been your favourite post or feature on your website and why?

Two items have caught the repeated attention of visitors. The first is a short video about a hazard to cyclists on a long distance walk/cycle path just outside the town. It is a popular route and cyclists in particular find this story when they search for data on the path.

The second item features my bowling club and their local rivals. Both of these stories feature videos and pictures, I guess they illustrate the motto – a picture is worth a thousand words!

What do you feel has been the most challenging story on your website?

A controversial extract from a fellow Parish Councillor’s reply to me about the clearance of a local drainage ditch led to heated exchanges between residents affected and my colleague. It has made me rather circumspect when it comes to writing about others’ views. I am disappointed that I cannot get my fellow councillors to accept the idea of transparency and open democracy and it reminds me of my prior experiences as a former ‘party politician’.

What obstacles have you faced with your website, and how have you overcome these?

The previous answer is relevant on the question of content.  Technically I like the Typepad platform, but I am ‘playing’ with a wordpress hosted site because of the ability to use ‘pages’ without the normal blog side-bars. Essentially I am thinking about keeping my blog but setting up a ‘web-site’ more like The Hedon Blog, the Ventnor Blog etc. I am very attracted to the concept of Hyper-blogging but separating the ‘news, local features etc from my activities as a Councillor.

What do you think it is that attracts readers to your website?

Local stuff, pictures and videos and there is also another interested audience – other hyper-bloggers!

What’s the most absurd thing that has happened on your site?

Depends on the meaning of absurd – the bowlers in funny hats could be the best example and the worst would be the discussions arising from the ‘drainage ditch’ debate. I chose to remove the story and all the comments eventually.

The Formby Live music festival

The Formby Live music festival

What changes would you like to make to your website over the next few months?

I’m involved with a local Music Festvial, two successful years so far.  It’s become clear we need a local ‘clearing house’ for event co-ordination, so I will be adding an ‘events tab to my blog and a submission form. This should happen shortly.

Where do you see your website in a year’s time?

Next May there are elections and I may not be a Councillor – but that would resolve the issue of providing a ‘report’ and ‘reporting’. I would be able to embrace proper ‘hyperblogging’.

What one thing would make managing your website even more rewarding than it already is?

More comments, more contributions from other authors and sources and finally more of my reports appearing in the local press, they as an industry, like local politicians don’t seem to have woken up to a new and potentially very rich relationship with their ‘audiences’.

On the question of the new ‘WordPress’ site it can be seen in a very putative form at http://sbrady.wordpress.com/ though it will have a more appropriate Domain name.  I’ve begun to tamper with the css file and I will continue to do so until it looks very different, but the underlying theme will be the same as the Hedon Blog site, Thanks to Ray for the recent update on his site, which of course I knew about because I follow his site – one Hyperblogger to another.

Unwelcome graffiti in Formby village

Unwelcome graffiti in Formby village

One of the interesting things about my blog is the number of contacts that arise, Just this morning a resident has written about setting up a local lottery to raise funds for the community. I’m interested in starting a Local Development Trust so there maybe mileage in this idea. Only last week the NW Oxfam community officer met me to talk about setting up a local support group.

I guess I’m saying Blogs help people make contact and network it would be interesting to map that process, locally and nationally. The Big Society idea may stimulate activity.

The Total Politics Best Blog Poll 2010

Click here to vote in the Total Politics Best Blogs Poll 2010

Thanks to Newcastle Rocks (which is developing brilliantly) for alerting us to the fact that voting is now open for the Total Politics Best Blog Poll 2010.  The votes will be compiled and included in the forthcoming book, the Total Politics Guide to Blogging 2010-11, which will be published in September.

Rules for nominating websites are as follows:

1. You must vote for your ten favourite blogs and ranks them from 1 (your favourite) to 10 (your tenth favourite).
2. Your votes must be ranked from 1 to 10. Any votes which do not have rankings will not be counted.
3. You MUST include at least FIVE blogs in your list, but please list ten if you can. If you include fewer than five, your vote will not count.
4. Email your vote to toptenblogs@totalpolitics.com
5. Only vote once.
6. Only blogs based in the UK, run by UK residents or based on UK politics are eligible. No blog will be excluded from voting.
7. Anonymous votes left in the comments will not count. You must give a name
8. All votes must be received by midnight on 31 July 2010. Any votes received after that date will not count.

We at talk about local can think of a few hyperlocal websites that would fit the bill for this, such as Pits n Pots, Parwich.org, W14 & SW6 London or Newcastle Rocks themselves.  If you can think of 5-10 blogs, local or otherwise, that you feel have an important political theme or impact, get voting!

Content idea: details of local schools, doctors, dentists, etc.

Parwich Primary School

Parwich Primary School

Think about putting details and information about your local schools, doctors, dentists, etc. on your community website.  Parwich.org have a dedicated page for Parwich Primary School which includes term dates, whilst Bishopthorpe.net have a page for Bishopthorpe Medical Practice.

Bishopthorpe Medical Practice

Bishopthorpe Medical Practice

This would be especially useful for newcomers or people thinking of moving to the area, who will want to quickly complete the tasks of finding a school for their children and registering the family with a local doctor and dentist.

Content idea: local timetables and opening times

Crumlin Swimming Pool Opening Times | Drimnagh is Good

Crumlin Swimming Pool Opening Times on Drimnagh is Good

Do you have access to local timetables that you could publish on your website?  Your readers would find it incredibly useful to access local opening times or travel information on their community website.

Drimnagh is Good have published the Crumlin Swimming Pool opening times and entry prices.  Leisure centres and sports class timetables are information local people will often be hunting for and appreciate being able to find in one, easily accessible place.  The Cricklade Bugle have posted the timetable of the Women’s Running Network, whilst The Moretonhampstead Hub have details of Satyananda Yoga Dartmoor classes.

Mayo Movie World | MayoToday.ie

Mayo Movie World on MayoToday.ie

Also think about your local cinemas, theatres, arts centres, etc.  Mayo Today have a dedicated cinema listings pages.

Local Travel on Bishopthorpe.net

Local Travel on Bishopthorpe.net

Travel timetables are also good. Parwich.org have published an array of bus timetables for their readers, whilst Bishopthorpe.net have a dedicated Local Travel page, with information on forthcoming holiday services and service distruptions.

Do you live in an area that survives on just one or a handful of shops?  Think about publishing their opening times.  Everyone likes to know what bus or train to aim for, or that their trip out of the house won’t be a wasted journey, so see if you can include this information on your website and make it super-handy for local people!

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