Content idea: search YouTube for locally relevant videos to post on your website

A great way to pull in local content for your site is to do a regular search of YouTube for your postcode or area name and see if there are any relevant videos on there that you can embed into a post on your website.

I subscribe to searches for YouTube videos tagged ‘Digbeth’ (via RSS) and this comes up with some great little films that I simply wouldn’t have come across otherwise, such as this video of someone playing the organ in my local church.  When I let the organist know I’d put his film onto my website by commenting, he came along to Digbeth is Good and left a nice comment on the post.

When new community website The Moretonhampstead Hub searched YouTube for local videos, they found this lovely clip of the local school choir singing.

You might also find using YouTube in this way means you’re pulling in content from young people, who often upload videos taken with their cameras or mobile phones.  I loved this film of night out at the Custard Factory and the young film-makers loved that I bought it to a wider audience.

William Perrin of Kings Cross Environments found there was such an abundance of clips relating to Kings Cross, he created the dedicated website Kings Cross TV to house them – splitting them into channels such as Books, Current Affairs and Harry Potter at Kings Cross.  William’s discovered some real local gems here, but my personal favourite is this one of a Flash Snog at St Pancras.

Nicky Getgood

Nicky is the Communications Manager at Talk About Local – recruiting, training and working with IT trainers and active citizens across the UK to help them create and develop simple yet effective community websites and online profiles. Nicky is currently overseeing Talk About Local's Networking for Work project, helping jobseekers to take control of their online profiles and look their best online.

Nicky managed the popular Birmingham hyperlocal website Digbeth is Good since it began in May 2008 until moving to Cardiff in December 2011, where she helps organise regular Canton Social Media Surgeries.Nicky is interested in ways of using storytelling, game-playing and events within communities to tell their stories and effect positive change.